Quite recently, allots of Internet Marketing Strategies has evolved with the advent of several social media platforms. But among these Strategies, influencer marketing has proven to be one of the most effective Internet marketing strategies on the Internet presently. Even though the influencer marketing strategy has been around for a very long time, its introduction to the Internet marketing scene is quite new.
Before the relatively recent boom of the social media online, influencer marketing has been used in many offline advertising media. We’ve often seen brands promoting their products and services with different celebrities through different media. Media such as TV, Radio, Bill Boards, etc… Most of these celebrities include: Movie Stars, Star Musicians and even Star Footballers.
major drawback of the offline influencer marketing is the huge cost associated
with it. Paying a celebrity for advertisement offline costs so much that only
big and established firms could afford it. As such, small businesses running on
very tight budget can’t afford to adopt the offline influencer marketing
But with the advent of the social media, influencer marketing has become very accessible to every serious brand. With social media such as Instagram, Twitter and Youtube, gamut of celebrities around the world can easily be accessed and partnered with for business promotion deals…
More so, apart from the traditional influencers we have offline; many more people have become influencers by the reason of their social media influence. By the reason of their social media activities such as blogging and information sharing they have gather lots of followership.
So on the Internet, any brand can easily get an influencer from any niche of business to help him promote his business. And of course, the cost of this online influencer marketing is very much accessible to any brand. Even if the brand is just running on a tight budget.
Most of the times, an influencer can agree to endorse your product, just for a free copy of the product you want him or her to endorse. Some will request for you to just buy them a launch (From $20 to $100). And from statistics, the return on such investments can run into thousands of percentage. So online influencer marketing is no doubt, one of the most effective digital marketing strategies currently.
Now to get an influencer marketer to pitch for endorsement of your product, you can scout for them on the social media and on the Internet. That is if you have all the time for the work.
But if you’re like me, you may not have all the time to scout online for influencers in your niche. And as such, you’ll need some software that can help you automate this influencer marketing strategy. And this is why several influencers marketing tools and platforms have been developed. There are several of these influencers marketing tools online. But listed below are seven of these influencers marketing tools I believe to be the topmost of all of them based on my research…
The 7 Top Influencers Marketing Tools
2) Influencers Hub
Top Influencers Marketing Tool #1—BuzzStream
From the BuzzStream website, here is what we read…
“Research Influencers, Manage your relationships, and conduct outreach that’s personalized and efficient.”
The BuzzStream Influencers Marketing Tool helps you research influencers using simple keyword searches that provide you with a list of relevant influencers.
Then you can filter your search based on language, country and type of content.
Then the results are fetched out based on: Page rank, overall rating, Moz Rank, domain authority and social following.
Below is a picture of the BuzzStream Influencer Marketing tool at work…
Image Source: BuzzStream
BuzzStream also makes influencers outreach very easy. You can use this tool to quickly send a template message to selected lists of influencers. Buzzstream helps you do automated follow up of your influencers. Then you can also be notified of any follow ups from any of the influencers as well.
Buzzstream pricing plan starts from $24/Month.
Top Influencers Marketing Tool #2—InfluencersHub
InfluencersHub is a brand new, cloud-based influencer marketing software that helps you find Influencers On YouTube, Instagram and Twitter based on Keyword Search, Niche, Country .You can find Influencers using minimum, and maximum followers bracket i.e., Influencer having followers or subscribers between 100k to 1 mill. It also helps you Find Influencers having High Traffic Blogs based on Alexa Rank, Country Rank, and Load Time when you search for it via keyword, Niche or Country.
The Image Below shows the working Interface of influencers Hub…
Image source: influencersHub
This tool also enables you View Detailed Information about each Influencer. Like Engagement Rate, Post, Followers, Following, Last Account Activity, Last Online Time, Analysis of each post of each Influencer to get an idea of profitability with them. Then after gathering the information you need about an influencer, you can use the tool to send them unlimited messages to them.
They currently charge a one off frontend price of $47.
Influencer Marketing Tool #3—Upfluence
Upfluence gives you access to massive 3 million influencers from 250 industrial niches. Upfluence helps you find your ideal influencers across all social platforms including Instagram, Facebook, Youtube, Twitch, Twitter, Pinterest, Tiktok and blogs.
You can perform your search by using specific keywords, social media platforms, community sizes, engagement rates, languages, countries, precise geolocations & audience demographics to get optimal search results. Their tool also helps you get intuitive keyword suggestions to find the best influencer picks for your target group.
Image source: upfluence
In case you are not sure of who to add to your influencers list, upluence AI helps you instantly receive smart recommendations for similar influencers in the industry. So you’ll be sure to find the absolute best picks in minutes and never miss out on relevant influencers for your campaign again.
Influencer Marketing Tool #4 Awario
Awario is majorly a social monitoring tool that helps you monitor top social media networks. Including: Facebook, Twitter, Instagram, YouTube, Reddit…
As well as news, blogs, forums, and the web in general for mentions of your brand and/or any other keyword.
Then Awario can also be used for searching and reaching out to influencers in the major social media networks and blogs as well.
Below is a pic of the Awario Influencer Marketing Tool at work…
Image Source: Awario
Awario Individual and small business pricing plan starts with $29/Month
Influencer Marketing Tool #4—NinjaOutreach
Ninjaoutreach helps you Create effective influencer marketing campaigns by filtering through millions of influencers insights to find the one that captures your target audience’s attention.
This tool also helps you find business profiles and social media influencers in any niche and location. Just type your keywords to access millions of profiles and their email addresses in their massive influencer database.
Below is a pic of the NinjaOutreach tool at work…
Image Source: NinjaOutreach
NinjaOutreach pricing plans starts at $119/Month Billed annually.
Top Influencers Marketing Tool #6—BuzzSumo
BuzzSumo is popularly used by many bloggers and content marketers for content researching. However, it also provides a great platform for finding relevant influencers. It includes a powerful “influencer search” feature that allows you to search for the top influencers in any niche, social media platform, or location.
The Image below shows the Buzzsumo Influencer searching feature at work…
Buzzsumo pricing plan begins at $99/Month or $79/ Annual Billing.
Top Influencers Marketing Tool #7 GroupHigh
GroupHigh helps you Find influencers who are mostly engaged with Instagram, YouTube, and Twitter. It helps you research influencers who have a loyal and engaged audience in order to filter out fake and misleading influencer profiles.
With GroupHigh, you’ll be able to discover influencers in any niche: “long-tail,” “micro,” or otherwise. With more search filtering capabilities than any other influencer search, GroupHigh will assist you with building the perfect list of quality influencers for your campaign.
The Image below shows the GroupHigh tool at work…
GroupHigh is priced at $179/Month.
It’s very clear that online influencers marketing strategy is very effective. And as such, so many savvy Internet Marketers have adopted it for maximal profit in their businesses. You can personally scout for Influencers yourself if you have all the time to spare.
But if you don’t have all the time, there are several great and powerful influencers marketing tools out there on the Internet to help you out with great speed.
I have listed seven of them above which I believe to be the topmost of these influencers marketing tools from my research. You can choose any of them for your influencer marketing online.
But if you ask me for a personal recommendation from the above list, I’ll personally recommend Influencers Hub. Because in as much as it has as much great influencers researching and outreach tools. It’s also the most cost effective of the seven tools above.
Unlike the rest, Influencers Hub charges a
one time off $47 for their awesome influencers marketing tools. As against the
usual monthly subscription fees charged by most of the others.
And InfluencersHub is also cloud based. Which means they keep on maintaining the app for you and other customers even though you pay one time off for it…
If you have any question or comment, you can use the comment section to drop them.