Why Most Nigerian Digital Platforms Die Before They Launch
Why Most Nigerian Digital Platforms Die Before They Launch By Emeke Odili · Softerboom Technologies · Platform Strategy Somewhere in Lagos right now, a smart, driven professional is sitting in front of a laptop, convinced they have a million-dollar idea. They can see it clearly — the app, the platform, the SaaS product. They've told a few friends. Everyone agrees: this is the one. Twelve months later, the platform is either still "in development" or quietly abandoned. Not because the founder wasn't talented. Not because the Nigerian market isn't ready. But because of one decision made right at the beginning — a decision most people don't even realise they're making. They built before they validated. The real reason is not what most people think Ask any failed Nigerian founder why…